Who we are
Mayday PR is a New York-based communications consultancy with a global mindset, specializing in developing and executing results-driven PR campaigns for travel and hospitality brands. We secure top-tier media coverage that engages consumers and influences conversations that drive direct sales.
Our boutique firm launched during the COVID-19 pandemic and is committed to helping travel and hospitality industries safely – and smartly – get back to business by offering various recovery plans and standalone projects.
Our Approach
We thoughtfully cultivate clients’ rich brand stories and are passionate about uncovering emerging trends, and developing creative PR campaigns through masterful storytelling that breaks through the noise.
Our long-standing relationships with the media and exclusive access to hundreds of media contacts ensure our client’s message is delivered in a strategic manner to reach their consumers.
Meet our founder
Andrea Holden
CEO & FounderAndrea is an award-winning publicist, specializing in high-ROI public relations strategies for travel, hospitality, and lifestyle brands. Andrea started MayDay PR with over 15 years of experience developing and executing public relations campaigns for some of the world’s leading destinations, including the Czech Republic, Quebec, New Zealand, Emilia Romagna and South Dakota as well as lifestyle brands including Etihad Airways, Amtrak, HEI Hotels & Resorts, Norwegian Air, Pod Hotels and St. Barth Properties, among others.
With an impressive global public relations experience and strong network of media contacts, Andrea realizes each client’s PR
With an impressive global public relations experience and strong network of media contacts, Andrea realizes each client’s PR needs are different and works closely with them to develop intelligent and one-of-a-kind strategies to gain exceptional media coverage and achieve their growth goals. Andrea’s deep media relationships help her to land stories across dozens of coveted media outlets, including The New York Times, Good Morning America, Departures, CNN Travel, The Wall Street Journal and Travel+Leisure, and others. Andrea holds an M.S. from Columbia University in New York in Strategic Communications.
needs are different and works closely with them to develop intelligent and one-of-a-kind strategies to gain exceptional media coverage and achieve their growth goals. Andrea’s deep media relationships help her to land stories across dozens of coveted media outlets, including The New York Times, Good Morning America, Departures, CNN Travel, The Wall Street Journal and Travel+Leisure, and others. Andrea holds an M.S. from Columbia University in New York in Strategic Communications.
At MayDay PR we believe storytelling is the key to your brand presence.
Our Services
Covid Recovery Plans
We are currently offering a variety of 30-, 60-, and 90-day COVID-19 recovery plans that are highly customized and results-driven, providing clients with immediate help to jumpstart leisure travel, with an objective towards long-term success.Branding/Message Development
At the heart of every great brand is a well-told story. Our integrated strategies use the power of public relations to surround our client’s target audiences with messages that strengthen their reputation, engage consumers and influence conversations that drive direct sales.Media Relations
We communicate client’s key messages through the ever-shifting 24/7 news cycle, placing them in top-tier consumer and business publications, and key industry trades. We organize editorial meetings with top-tier media and recruit journalists for FAM trips as the most unique stories come from first- person experiences.Strategy/Planning
We help brands define and articulate their company’s unique value proposition, and conceptualize and plan their market positioning. We develop strategic plans and the critical messages that inspire and influence their target audiences.Event Management
Our team has extensive experience in event ideation and product launches and can help clients build anticipation during the pre-launch stage, make a splashy first impression during the launch, and continue the momentum with exclusive features, press trips, and media tours.Influencer Engagement
We work with influencers that specialize in a number of areas including travel, luxury, food & beverage, hospitality and lifestyle to create cost-effective partnerships to amplify client’s brand message and deliver measurable results.We consider ourselves to be an extension of your team and brand. We will achieve your business goals through a broad set of PR strategies customized to your needs.
Our work
Our Experience
Results
Destination
Marketing
Generated over 6+ billion media impressions over 12 years representing the Czech Republic in the US and Canada; coordinated more than 200 visits to the destination. Achieved 26% increase in travel to the Czech Republic in cooperation with Travelocity, TripAdvisor and Expedia as a result of developing and managing marketing campaigns with tour operators, hotel suppliers and airlines.
Media
Relations
· Executed a PR campaign for Montreal’s 375th Anniversary campaign, securing 355 media placements that resulted in 3 billion impressions with advertising equal to $32 million, promoting gastronomic experiences, and special events in The New York Times, Departures, Conde Nast Traveler, Robb Report and others.
· Generated 3.1 billion impressions with advertising equal to $69.7million by executing the Czech Republic campaign that incorporated PR, social media, experiential activations and influencer partnerships, which resulted in coverage in The New York Times,Conde Nast Traveler, Travel + Leisure, Liquor.com, Eater, MSN and others.
Influencer
Partnerships
Achieved 525,347,000 social media impressions after selecting five social media influencers to drive Quebec’s digital “Let Go” campaign, featuring various gastronomic and lifestyle experiences from each region.
Event
Management
· Planned and executed the official launch of Etihad Airways’ partnership with Breitling at New York Fashion Week in cooperation with IMG Fashion, securing top-tier media and celebrity attendance, which resulted in 115,723,437 media impressions in Vogue, Conde Nast Traveler, Robb Report, MSN, PR Net, Medium, Travel + Leisure and generated 2,142,875 social media impressions
TV Coverage
· Reached 6 million viewers by securing an editorial TV segment on ABC’s The Bachelorette in collaboration with five-star Aria Hotel in Prague promoting its suites, restaurant and on-site activities.
· Reached 107 million viewers in 172 U.S. cities by securing and negotiating editorial TV segments on AIM Tell-A-Vision Group Raw Travel featuring Norway, Quebec, and CroisiEurope Spain cruise.